Senior Media Buyer & Performance Growth Manager

Scale.
Convert.
Grow.

7+ years turning media spend into measurable revenue. From Meta and Google to luxury brand strategy — I build full-funnel systems that scale profitably.

View My Work

15×

CTR Growth

2.0×

Avg. ROAS

Years

About Me

I'm a Performance Marketing Expert with 7+ years of experience bridging strategic vision with precise technical execution — managing the full picture from P&L to pixel-level campaign structure.

My work spans E-commerce, Financial Education, Digital Fashion, and Luxury Brand Strategy. I've scaled budgets up to €15k/month while maintaining strict profitability, and I don't consider a campaign successful until the numbers prove it.

Based in Lyon, France. Available remotely, globally. Fluent in English, Greek, French, and German.

Paid Media

Meta · Google · TikTok

Search, PMax, YouTube, Shopping, Retargeting & DPA campaigns

Analytics

GA4 · Looker Studio

Cohort analysis, CAC/LTV/MER modeling & custom dashboards

Growth

E-commerce Funnels

Email flows, abandoned cart, upsell sequences & SEO

Strategy

Brand Positioning

Luxury narratives, consumer psychology & direct-response copy

Proven Results

15×

CTR Improvement

Grew click-through rate from 0.40% to 6% for a luxury e-commerce client through creative iteration and precision audience segmentation.

2.0×

Average ROAS

Maintained strict profitability across a portfolio of e-commerce clients while scaling budgets up to €15,000/month.

<€40

CPA (Fashion)

Achieved competitive cost-per-acquisition for a print-on-demand fashion brand via Meta Ads with rapid product-market fit testing.

20%+

Email Open Rate

Lifted open rates above 20% through behavioural segmentation, A/B tested subject lines, and optimised automated flows.

€15k

Monthly Spend Managed

Scaled high-margin acquisition models with full sales automation while maintaining disciplined MER and CAC targets.

3 Ch.

Multi-Channel Strategy

Simultaneously orchestrated Meta, Google, and TikTok campaigns with cohesive creative strategy and unified attribution.

Selected Work

Jan 2026 — Present

Brand Strategist & Content Lead

Confidential — Luxury Heritage Brand

Developed full brand voice and market positioning for a luxury house entering the global market. Defined a heritage-driven narrative bridging artisan craftsmanship with modern quiet luxury aesthetics. Conducted deep consumer psychology research to craft high-converting copy addressing buyer anxiety around durability and price-value. Directed a content calendar repositioning the product as an investment asset.

Brand Strategy Consumer Psychology Content Strategy Luxury

Active

Feb 2024 — Present

Senior Media Buyer & Growth Consultant

Freelance — International Portfolio

Leading acquisition strategy for a portfolio of e-commerce and fintech clients. Key wins include a 15× CTR uplift (0.40% → 6%) for a luxury brand via creative iteration and audience segmentation. Designed and sold digital financial tools with full sales automation and SEO optimisation.

Meta Ads E-commerce FinTech SEO

Active

Oct 2024 — Present

Head of Performance Marketing

ACE Networks

Spearheading multi-channel acquisition strategy and lead generation. Building and managing cross-platform campaigns with a focus on sustainable growth and measurable ROI.

Multi-Channel Lead Generation Performance

Active

May 2024 — Present

Founder

Bear Vault — Print-on-Demand Fashion

Built and operate an independent fashion brand. Client acquisition via Meta Ads maintaining CPA below €40. Implemented rapid product-testing frameworks to validate demand before scaling investment.

Founder Meta Ads Fashion CPA Optimisation

Active

2023 — 2024

Email Marketing Manager & Copywriter

Greek123 & Rakun.gr

Increased email open rates to 20%+ via advanced segmentation and automated behavioural flows at Greek123. Direct response copywriting for Beauty & Wellness at Rakun.gr.

Email Marketing Copywriting Automation

How I Can Help

Performance Media Management

Full-service campaign management across Meta, Google, and TikTok. From strategy and creative briefs to daily optimisation, scaling, and reporting — all anchored in real profitability metrics.

Growth Strategy & Funnel Architecture

Audit your existing funnel, identify revenue leaks, and build an acquisition system that compounds. CAC/LTV modelling, email automation, and multi-touch attribution included.

Luxury & E-commerce Brand Strategy

Consumer psychology-led brand positioning, direct-response copy, and content strategy — especially for brands in luxury, fashion, or high-consideration purchase categories.

Scale.Convert.Grow.

About Me

Proven Results

Selected Work

How I Can Help

Let's buildsomethingthat converts.

Scale.
Convert.
Grow.

Let's build
something
that converts.